Monthly Archives: January 2014

Seven Tips For Writing Effective Email Marketing Content

Email is still a good marketing tool for businesses. There are several best practices that a business must employ to make an email marketing campaign successful. By following a few simple tips, you can write email content that gives you the results that you need to grow your business.

Here's seven best practices that a business must employ to make an email marketing campaign successful.1. Establish a Goal

Before starting an email marketing campaign, you need to establish a goal. What do you want to accomplish with your emails? Do you want new orders, more subscribers, or increased traffic to your a website? By first deciding on a goal, you can craft an email that guides the reader to the outcome that you want.

2. Know Your Audience

The content of an email is most effective when it is tailored to your audience. You need to know who you readers are and what they are interested in before you begin to write the email. You can learn about your target market from feedback, surveys, and market research. Any information you have about customers will help you in crafting an email that resonates with readers.

3. What’s in it for Me?

Readers are self-interested. The most successful emails answer one question: what is it in for me? People want to know how the content of your email helps them to solve a problem or improve their lives. A good email offers valuable information to the reader. By thinking about what your readers want and giving it to them, you are in a better position to keep their attention.

4. Subject Line

With people bombarded with emails on a daily basis, it is important to get their attention with a good subject line. You need a subject line that is short, descriptive and gets to the point. You want to give people a reason to open and read the email. Using words such as “free” or “reminder” result in a low open rate because people equate these words with spam.

5. First Line

The first line of the email is also important. This is where you continue with the idea or theme stated in the subject line. The email has to immediately make good on the promise started in the subject line by offering more detailed information.

6. Relevant Content

All the content in the email must relate to the subject line. You want the email to remain focused on one idea, not several. You want the content in the body of the email to be relevant, informative, but also concise. Keep in mind that people are busy. Give them the facts that they need to know for making a decision.

7. The Call to Action

At the end of the email, you need a call to action. This is what you want the reader to do next. You might want readers to call the company for an appointment, visit the website and sign up for a newsletter, or place an order. A good call to action clearly states the next step for the reader.

Email marketing has many working parts. All must work together seamlessly to get the results that you want from a campaign. And don’t forget that sometimes you don’t get a response on your first email attempt — which is why email follow-up is so important. This is what TickleTrain can help automate no matter which email client you are using!

TickleTrain & Gmail Unite!

TickleTrain and Gmail unite! We are thrilled to release our new app for Gmail users. Although always available for Gmail, TickleTrain has never been integrated at this level. You just press the TickleTrain button next to Send and everything you need is right there. If you are new to TickleTrain, it follows up on emails for you and provides reminders. We like to say “send it and forget it.” Plus, Gmail users can take advantage of the app’s new built-in option that automatically cancels your follow-ups if you get a reply. 

We are thrilled to release our new app for Gmail users. Although always available for Gmail, TickleTrain has never been integrated at this level.

If you are a Gmail user, please check it out. You can download the plug-in and learn more at Google’s Chrome Web Store here – just search “tickletrain”.   Thank you!

Get More Business With A Solid Follow Up Plan

Recruiting new business is challenging, time consuming and often expensive. Make the most of your prospecting by closing the deal with your follow up. This is an article about how the magic is in the follow up when using email to prospect for new business. By following the tips outlined here, you will close more business and grow your network, profits and customer base.

follow upWhat Is A Follow Up Plan?

A follow up plan is a great way to stay top of mind with your business prospect. After your initial email contact, meeting or conversation, following up can help reinforce your relationship, show your sincere interest in the prospect and make another contact that solidifies your intentions to do business with the prospect. A follow up plan shows that you are serious about gaining the prospect’s business and are thinking of them and ways to help them.

What Should Be Included In A Follow Up Plan?

Your follow up plan should include an email with a recap of the details you spoke about with your prospect. Summarize your meeting, reiterate important points that demonstrate how doing business with you is advantageous to them and thank them for their time. If you said you would provide more information, literature, samples or anything else, be sure to do so in your follow up action plan. Deliver or mail out anything that cannot be delivered electronically immediately.

In your email, be sure you include a bit about how you enjoyed meeting them and how you hope to continue to build your relationship. If your prospect spoke about any personal details such as family, hobbies, vacations, etc., you can include a bit about that, as well. This shows you paid attention, are detail oriented and focus on the client.

After you have thanked the prospect for their time, reiterated business points you want to stress and outlined how doing business with you is good for them, it is time to seal the deal. To make sure you close the deal and get the business, you need to actually ask for your prospect’s business. Tell your prospect how much earning their business would mean to you, what you intend to do to keep them happy once you have secured their business and then ask for their business. As the old adage goes, if you do not ask, you do not get. Forgetting this simple but important component of your follow up plan can mean letting the prospect get away.

Now that you know more about how the magic is in the follow up when using email to prospect for new business, you can use these tips to help get more business. Email can be a great way to prospect for new customers, and adding these personal touches to your follow up will help increase your success rate.

Looking for a way to automate some of your email follow up? This is what TickleTrain can help you with and it conveniently works with several email providers.