Monthly Archives: February 2014

3 Tips For Using Gmail More Effectively

As you may have seen from our recent press release, TickleTrain now integrates with Gmail. In this blog post, we’re going to give you 3 tips for using Gmail more effectively.

The Internet has made our lives easier. With a click of the mouse, we can access information about any topic under the sun. It has also enabled us to address the biggest communication challenge of staying connected at all times. Not surprisingly, therefore, millions of people from different parts of the world use Gmail on a daily basis today. Yet, not everyone is aware of the different ways in which Gmail can be used more efficiently and the benefits that come with it.

Get 3 tips for using Gmail more effectively. TickleTrain now integrates with Gmail.1. Create Multiple Accounts and Access from One Login

One of the best things about Gmail is that it enables you to stay organized. You simply need to know about the features that can optimize your day-to-day work and help you coordinate different tasks. For example, you can create multiple Gmail accounts and access all of them from one login. By creating multiple Gmail accounts, you can keep your personal and professional correspondences separate. Further, you can prioritize work in a better way.

To merge multiple Gmail accounts, you need to log in to your account, click ‘Settings’ and choose the ‘Accounts and Import’ tab. You need to next click on the ‘Add another account’ option. You have to next enter your primary email address from where you will be directed to a confirmation window. Once you complete the verification process, you will get access to all your accounts from just one login.

2. Make the Most of Keyboard Shortcuts

In its endeavor to provide a better user experience, Gmail offers a number of Keyboard shortcuts that save you time. Before you start using the keyboard shortcuts, you need to enable them in your Gmail settings. To do so, you have to go to ‘Settings’, click on the ‘General’ tab and activate the ‘Keyboard shortcuts’ option.

Some of the best keyboard shortcuts that you can use include the following:

  • Press ‘E’ to archive any mail you want. The email will automatically archive into the folder.
  • Hit ‘Shift+C’ to compose a new mail.
  • Just press ‘R’ to answer a mail and ‘F’ to forward it.
  • Delete a mail by pressing the ‘#’ button.
  • Press ‘Shift+U’ to mark a mail as unread.

3. Organize Your Gmail Account with the Filtering Option

Managing emails can be quite tricky, particularly when you are traveling and have very little time to delete unwanted mails. To help you address this problem, Gmail provides a smart filtering option. You can add automatic filters to your emails as they arrive and ensure the unwanted ones are weeded out quickly.

To create your filters, you need to click on ‘Settings’, go to the ‘Filters’ tab and then press the ‘Create a new filter’ button. You will be able to filter your mails by addresses, subject lines and even certain words in the content. Once you click on the ‘Create filter with this search’ option, you will be able to remove undesirable mails without any hassle.

Gmail gives you plenty of options to stay organized and work more efficiently. All you need to do is learn about its cool features and use them according to your needs and preferences. By using Gmail more efficiently, you can save both time and effort.

Sales Follow up plays a crucial role in encouraging customer purchase-making decisions.  Increase your email productivity with our follow-up sales emails.

Best Practices In Drip Email Marketing

Our previous blog post talked about what drip email marketing is. Today we want to cover some best practices for drip email marketing. Why are we covering this topic 2 blog posts in a row? Because TickleTrain makes it easy to drip out emails. Watch this video to learn more or register for a free trial.

OK, let’s dive in…

? zurde - Fotolia.comDrip email marketing normally seeks to funnel potential consumers down the sales conversion channel. Although this process may sound sophisticated and exotic, it is quite simple to execute. It usually involves autoresponders, or a tool like TickleTrain, that can send information to consumers via email. This information could be text, audio, or video based. It is important to note that consumers only receive relevant information after taking an action such as signing up for an offer. Here are some of the top drip email marketing best practices:

Targeted campaigns

It is wise to create a drip email marketing campaign that targets specific demographics in your customer pool. You should not just send emails to anyone with an email address. For example, you could use online browsing behavior to target a demographic that only watches videos posted on your website. If you send this email message that contains embedded videos, they are highly likely to open and watch the information you have sent. You could also segment your audience based on various demographics such as age, income, gender, etc.

Content Rules

When it comes to drip marketing, you cannot afford to send substandard content to your consumers. The rule of thumb is to come up with good, informative, and useful content. Make sure that consumers can easily consume the information they receive from you. For example, text based information should have catchy titles and easy to read paragraphs. Other tricks that you could employ include the use of subtitles, statistics from respected sources, and numbered lists. If you opt to use video content, make your story and presentation compelling.

Try Other Marketing Avenues

When carrying out a drip marketing campaign, you do not have to restrict yourself to just email to reach consumers — diversify! You could use other non-email based techniques and tools to send information to the same target audience. For instance, you could send automated audio messages sent to your consumer’s voicemail boxes. Alternatively, you could send text messages, Facebook posts, or even tweets. It is up to you to use your imagination to come up with a creative way of reaching consumers.

Measure and Track

It’s important you monitor, track, and gather as much data as you can about actions and responses taken by your audience. Thorough data analytics will help you determine which segments of your audience require more attention.

Introduce the Human Touch

If a consumer shows interest in your drip marketing campaign, you should consider introducing a human element into the communication channel. This is because such a prospect could require detailed information that a drip campaign might be unable to provide. In addition, only a human can point such a prospect to the right salesperson or customer care representative.

All in all, a drip marketing campaign makes it easy to utilize automated tools to reach many consumers. It also reduces manual processes that may require extensive and time-consuming input from your sales team. Nevertheless, you should follow best practices such as targeted campaigns, creating unique content, introducing a human element when a prospect shows interest, as well as thinking outside the email box.

What is a Drip Email Marketing Campaign?

TickleTrain makes dripping emails to your contacts easy and affordable. But what exactly is a drip email campaign? Well it’s a series of email messages that are sent or dripped out on a predefined schedule. For example, your contact can receive the first email shortly after your initial contact, the second email a few days later, the third email seven days later and so on. All of this can be automated with TickleTrain’s drip email marketing software.

What exactly is a drip campaign? It’s a series of email messages that are sent out on a predefined schedule.Sometimes called auto responder emails, these drip emails are pre-written to build on each other with the goal of encouraging a response or action, usually to nurture a lead into a buyer. But they can also be used for training purposes, simple scheduled reminders, following up on abandoned shopping carts, and much more. Basically, any targeted information that needs to be sent over a schedule, automatically.

TickleTrain’s email marketing software makes automation easy. You do not need to install or learn any complicated software and it works with how you send email today. We call drip campaigns “tickles”. Simply determine what your drip campaign’s purpose is and give it a name.

For example purposes, let’s say you want to nurture contacts asking about product XYZ so they eventually make a purchase. On the TickleTrain website you name this tickle “XYZ” and compose your series of emails and the schedule these will be sent on. After saving your tickle, you will receive a special email address. Just include that email address in the BCC field when you reply to your contact and they will be automatically added to your XYZ drip campaign that you set up.

If the contact is simply completing a form on your website for this information, just have the form include the special TickleTrain email address in the BCC field on the email it sends and they will be added just the same, automatically.

Automating your email follow ups by dripping your leads relevant information that resonates with their inquiry builds the foundation for a stronger relationship with your company. Most sales are made after five or more contacts, so following up on leads is essential to any business.

For more information on drip email marketing, see this link on Wikipedia. Staying top-of-mind by dripping relevant content is easy with TickleTrain. Start closing more sales — register today.