Category Archives: Drip Email

Drip Marketing Can Grow Your Business

The Most Effective Kind of Marketing

Your business may employ a variety of means to find potential customers for your product or service. Once you have identified leads, your sales force works to close the deal and convert prospects into paying customers. But too often it takes valuable time, money and resources to find the right leads. And then you may not be doing everything — or anything — to persuade them to buy from your company.

That’s exactly where drip marketing is most effective.

What Is Drip Marketing?

Drip Marketing Comes to the Rescue
Drip Marketing Comes to the Rescue

Some leads convert instantly — your company is exactly what they’re looking for, your pricing is in line with what they want to spend, and they need your product or service now — but others require more effort. Maybe they are early in their own process or are balking at your price or aren’t ready to commit just yet. It’s these cold leads that drip marketing targets.

In this context, a drip refers to a connection, whether by personal visit, phone call or email. Drip marketing works like turning on a faucet. If you blast the water on, it’ll wash everything away. If you let it drip, a little at a time, it just makes you thirsty for more.

Drip marketing, then, is the process of contacting your leads over time. If you’re careful with your drips, they will lead your potential customers to a sale.

To the Rescue

Drip marketing uses a simple approach to solve this age-old problem of nurturing cold leads. A drip marketing campaign is a slow and deliberate process that puts your company’s name and offerings in front of your leads again and again over time, like the drip of a leaky faucet (but not nearly as annoying).

Most of your leads will find drip marketing a pleasant experience, because you are telling them what they want to hear: how you can solve their problems, why you have the best solutions, and how much money they’ll save in the long run. The drips are reminders of their initial contact with your company, that hopeful experience when they felt good enough to provide their contact information.

How Drip Marketing Works

A marketing campaign is a “specific, defined series of activities used to market a new or changed product or service,” according to Entrepreneur magazine. Marketing is vital to spread the word about what your company offers. Marketing often defines the difference between success and failure.

A drip marketing campaign is no different. Once you’ve identified leads, you (or your sales force) must follow up. Leads expect you to follow up, because often they are asking for more information — information they need to make a sound decision. But even if you provide an overwhelming case for purchasing your product or service, most leads still do not act. In fact, it often isn’t until your fifth contact (or even later) that most leads finally decide to purchase from your company.

Following up can boost your sales by 10 to 80 percent. That’s how important it is. That’s the value of a drip marketing campaign. That’s how drip marketing can grow your business: providing better customer service, improving your lead conversion rate and increasing your sales.

Managing a Drip Campaign

While this strategy seems fairly straightforward, implementing a drip marketing campaign can be in itself time-consuming and costly. If you have the time to follow up every lead with five, ten or more connections, then you may not have time to run your business.

If you don’t have time to do it yourself, you could hire a full-time person to manage your marketing campaigns, following up each of your leads at regular intervals over time. That’s an added expense, and you are taking on more risk — risk that the person you hired does it right, risk that they won’t turn off your leads, risk that you have to manage.

Instead, you could hire a consultant to do the work for you, but some of the caveats still exist, and the process is still expensive. The answer has to be easier to manage and affordable.

Drip Marketing Done Right

Email is the Best Way to Use Drip Marketing to Stay in Touch
Email is the Best Way to Use Drip Marketing to Stay in Touch

Since following up with your leads results in more sales and ultimately business growth, you need a way to do it efficiently and successfully. Face-to-face meetings aren’t efficient. Even follow-up telephone calls can be annoying, time-consuming and of questionable worth. Busy people — like your leads — want to think about your business when it suits them, not when you call.

The best way to stay in touch with your leads as you develop a relationship with them is through email. Email messages give you the space to deliver your information in a personal yet respectful way. Emails are there whenever your leads have time. Emails keep your business in front of their eyes and at the front of their thoughts. Emails are effective and successful ways to communicate.

Automated Processes

Fortunately, there are automated systems like TickleTrain, to save you time and money. Automated systems put you in control while performing many of the steps automatically. An automated drip marketing campaign that uses email might look something like this:

  • The first email is to reconnect. In it, you ask if the issue that caused them to seek out a solution still exists. You reiterate your competitive advantages and ask for questions.
  • The second email, before you even get a response from them, delivers more information about your product or service. You can attach your brochure or product sheet.
  • The third email follows up some time later, asking them if they’ve had a chance to review the material you sent. You can ask them again for questions, promote new deals, mention upcoming events, and on and on.
  • By the fifth email, you have developed a helpful relationship, answered any questions and delivered your best price. A sale is imminent.

Each time you send an email, you are reinforcing your case and building a relationship. If the email messages are personal and timely, they often lead to successful sales. Using email reminders can do more than nurture your leads. Use them to notify your leads about training programs, abandoned shopping carts, overdue invoices, and so much more.

Drip marketing campaigns send timely reminders and quick communications to convert your leads from lookers into buyers. By using drip marketing, you’ll close more sales, boost your sales and your productivity and grow your business.

How to Use TickleTrain to Build Strong Customer Relationships

Use TickleTrain to send convenient and automatic email reminders to anyone you choose, including clients, vendors and co-workers. Think of all the time you and your staff can save if you no longer have to send second requests for payments for invoices, for updates on sales or activities, or for confirmation of product deliveries. You will increase the overall productivity of your business. You can benefit even more by learning how to use TickleTrain to build strong customer relationships.
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Importance of Contact

Composing an email takes time and effort. When the email requires a response, it takes additional work to track incoming emails to determine if and when a response is received. Even more time is taken if you have to follow up with a reminder for a response.

The solution is TickleTrain. Any business can be more productive by using TickleTrain’s automated and personalized follow up emails to any contact when a reply is not received. You can prepare these “tickles” or reminders in advance and personalize them to fit the client and the situation. You choose whether the tickle is to be sent if a reply is not received. On the other hand, if the application detects the receipt of a reply, the follow up tickle is canceled.

The benefits are obvious in the time saved by being relieved of follow up monitoring and having to prepare and send follow up email reminders. However, these tickle reminders also build better customer relations because your customer, client or co-worker will:

  • Appreciate that you have taken the time to email again asking for a reply
  • Interpret this as meaning that you value the importance of the reply
  • Feel valued by the personal nature of the “tickle”

Your email contact knows you consider him important, because of your personal attention to him. This positive approach helps build relationships, ending up boosting productivity and increasing sales. TickleTrain is a convenient money making tool for your company. Sign up here.

How to Create an Effective Drip Campiagn

How to Create an Effective Drip Campaign
How to Create an Effective Drip Campaign

Drip, drip, drip… that leaky faucet will either drive you mad or push you to fix it. The same is true of those niggling tasks you know you should be doing, but can’t find the time or inclination. You will either end up giving up and settling for business as usual — or you’ll get it done. One of the most persistent niggling tasks small business owners deal with is consistent follow-up with prospects.

An effective drip campaign is the right tool for this job. A drip campaign is a targeted email strategy that keeps your name in front of your prospects, nudges them to make a decision and provides the personal attention that says you care about them.

A Very Personal Drip Campaign

Few, if any, decision makers open emails that they can tell aren’t for them specifically. They don’t have time for generic emails. But most will open a personal email, especially when you’ve met at a recent networking event or they filled out an interest card at a trade show.

You’re just saying “hi,” reminding them of their recent encounter with you. With a targeted, specifically progressive succession of these emails, your prospects realize that your company does exactly what it says it does — follow up in a timely manner, keep them informed and serve their best interests. You become the drip they must address.

Persistence is Key

If you’re like most busy entrepreneurs and small business owners, you don’t have time to write a feel-good follow-up email to every possible prospect. Fortunately, tools make it easier. When you create a drip campaign, all you have to do is write one personal email and let a third party like TrickleTrain [] handle the rest.

The email recipient — your prospect — never knows that hundreds of prospects received the same email because a really good drip campaign effectively personalizes each email. The recipient sees only your heartfelt follow-up. Each email is targeted to each recipient’s needs — and each one hears from you once a week, or as regularly as you need them to.

Same Song, Different Day

All email drip campaigns follow similar patterns. The first follow-up, for example, says that you were pleased to meet and asks how you can be of further help. The second contact (which starts the drip campaign) asks if the prospect got the last message and what kind of timeline he needs. The third may request a meeting or tout a specific feature of your product or service. The fourth expounds on recent industry trends of interest. Each is short and to the point. Each furthers the relationship you’re building.

The drip campaign that works is one where the recipient feels like it’s a personal message. The campaign that gets results is one that includes a plan to send out at five to 12 successive emails to each prospect. That’s when you will begin to see amazing results; that’s when your company will realize the research doesn’t lie when it predicts 80 percent sales growth from a targeted drip campaign. Get started today; see TickleTrain’s pricing plans.